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Absolute Toughness
A 10-year battery life, 10-bar water resistance and 10-metre dropping shock resistance. These were the three requirements of the ‘Triple 10’ concept that led to the development of G-SHOCK’s shock resistant structure. The rugged shape and robust styling originated with an engineer’s brief calling for an ‘unbreakable watch’. Since its birth in 1983, G-SHOCK has continued its unrestrained evolution while retaining its unique basic structure. Today, G-SHOCK continues to take up the challenge beyond the limits of time and common sense.
Idea & development
G-SHOCK is the ultimate tough watch. It has now been over 30 years since engineers Kikuro Ibe and Yuichi Maruda led a revolution in watch design with the dream of "creating a watch that never breaks". At a time when watches were seen as delicate pieces of jewellery that had to be handled with care, these designers developed a watch in accordance with the "Triple 10" concept that was geared towards toughness. Thanks to the "Triple 10" concept, the watch can be dropped from a height of 10 metres, withstand up to 10 bar of water resistance and will carry on working for 10 years.

The prolonged and difficult testing phase took almost two years to complete. But after working on more than 200 prototypes, and developing the design and improving various parts to optimum effect, the first shock-resistant G-SHOCK watch went on sale in 1983. Revolutionary ideas such as a hollow case design, all-directional covering and cushioning to protect key parts were the cornerstones of G-SHOCK toughness and brought about the shock-resistant design that was to completely change the conventional view of watches.

As standing still means being left behind, G-SHOCK has continued to evolve since it was first launched. However, the toughness of spirit and uncompromising passion that led its developers to persist in their unshakable belief still lives on.
TECHNOLOGY AND DESIGN
G-SHOCK guarantees ultimate toughness with special shock-resistance and durability technologies. The special design of the case only supports the module at a few points so that it is suspended inside and therefore protected against shocks. G-SHOCK does not need to encase the module with other cushioning materials, making it smaller and lighter.

CASE DESIGN OFFERS PROTECTION AGAINST FREE-FALL SHOCKS

A prominent bezel configuration prevents the buttons and display from making contact with flat surfaces. This means that your G-SHOCK is protected against shocks when dropped from any angle. This design concept, which focuses on protecting against shocks, forms the basis for every G-SHOCK case design.

ALL-DIRECTIONAL COVERING

The bezel, which protects the display and buttons, is 100% resin. Shock resistance has also been ensured by inserting cushioning material between the bezel and case in metal models with lower shock-absorption capabilities.

EXTRA PROTECTION FOR KEY PARTS

Particularly important parts such as solar panels or radio-controlled units are additionally protected by their own cushioning, thereby preventing contact failures and improper operation due to distortions that can otherwise occur inside the module if the watch experiences a sudden strong impact.

STRAP THAT ACTS AS A SHOCK ABSORBER

The strap itself acts as a shock absorber. The combination ratio of urethane resin is subject to strict standards. Neither too soft nor too hard — the precisely defined combination allows for an ideal balance between shock resistance and comfort.
G-SHOCK tough tests
Whether it's faced with hammer blows, excessive jolting, water pressure or ice cold temperatures — G-SHOCK stands up to any external force! Don't believe it? Take a look at the tests — they prove that G-SHOCKs are both tough and durable.

TOUGHNESS
DROP SHOCK
ICE
PISTON SHOCK
HAMMER SHOCK
WATER
VIBRATION