YOUR G-VENTURE EVERY SCRATCH TELLS A G-VENTURE What exactly is a G-Venture? G-Ventures are all those adventures with your indestructible G-SHOCK that you experienced or will experience in the future. Friends of G-SHOCK Do you wear a G-SHOCK? You are not alone: The cult brand by CASIO has lots of friends! G-SHOCK unites fans from the worlds of sport, art, music and fashion, since there are many reasons why people become Friends of G-SHOCK: toughness, design and style. You decide what is important to you. Entre el cielo y la tierra Red Bull Air Race – Los Ganadores En el campeonato Mundial Red Bull Air Race 2009, los mejores pilotos del mundo han vuelto a poner a prueba sun gran forma fisica y mental en una carreara de obstaculos celebrada en el aire. Los 10 ganadores del concurso G-SHOCK tuvieron tambien una oportunidad unica de volar en un simulador de vuelo. G-SHOCK - DRIVEN BY ADVANCED TECHNOLOGY You can believe us: If you wear a G-SHOCK, you never have to change a battery again - thanks to the Tough Solar System. And the watch being radiocontrolled, so you never have to set your watch again. Here you can learn more about the technology that makes it possible. G-SHOCK IS TOUGH. NOTHING'S TOUGHER. Challenge the limit: Whether gravity, hammer, piston, low temperature or water: G-SHOCK is the ultimate tough watch for all times! Find out more about toughness and take a look at our fantastic shock resistant videos. 25 YEARS OF G-SHOCK! G-SHOCK celebrated it's 25th birthday in New York City with a buzzing party and selected guests. The American graffiti artist Eric Haze and the film director Spike Lee designed their own G-SHOCK model especially for the event. Musical entertainment was provided by rapper Kayne West and DJ Cassidy. CHALLENGE THE LIMITS Whether blows from a jackhammer or ice-cold temperatures, G-SHOCK withstands the hardest of tests. You don't believe it? Take a look at our tough experiments that put G-SHOCK to the test and prepare to be impressed. AUTOMATIC PUNCTUALITY - WITH G-SHOCK At a gig in Paris, a party in London, on a hot date in New York or on a tour of China - you can rely on G-SHOCK anytime, anywhere. G-SHOCK radio watches are extremely stylish, always show the exact local time and switch automatically to summer and winter time! Here can you learn about the technology that makes this possible.