G-SHOCK meets Starstyling
G-SHOCK has been working closely with Berlin fashion label Starstyling and together they launched a unique collection of watches for the Mercedes-Benz Fashion Week. The range features 20 models from the current G-SHOCK collection, each boasting a customised Starstyling wrist strap. On Friday, 9 July 2010, the special-edition G-SHOCK watches were presented to the press and the public in a specially created temporary showroom in central Berlin. This was followed by a suitably sophisticated party in the evening to celebrate the launch.
Some 500 guests visited the G-SHOCK showroom to feast their eyes on the Starstyling collection, and to party the night away in style, enjoying music from Yoske Nishiumi, cold drinks and light snacks. The new limited editions from Hellz Bellz, In4mation, Dee & Ricky and selected artwork from street artists Skore183, Roid and Dems333 were also on display. There was also an outstanding performance by the Berlin bike acrobats from the Deep BMX Team for those seeking a bit of action.
On Saturday, 10 July 2010, during the final stages of Berlin Fashion Week, G-SHOCK took its place on the catwalk alongside Starstyling at a large fashion show at Bebelplatz, where some 600 journalists and industry guests from all over the world had gathered to watch the show.
If you missed G-SHOCK's debut in Berlin, you can catch a glimpse of the showroom, the party and the fashion show here: Have fun!
