"For me the G-SHOCK is the only watch that perfectly combines toughness and design. I can wear it when I head off mountain biking and stand out from even the coolest of guys, while being sure that my G-SHOCK will not get broken.

Thanks to its robust and innovative design, it has withstood all trends and fashions. My watch is a phenomenon, it tells of a history.... that has only just begun."

"My G-SHOCK unites design and technology. Regardless of the conditions, it is designed for all extreme situations. Thanks to its effective and individual styling, I can wear it in every situation.

My watch uses solar technology so I never need to replace the battery. It not only represents the perfect combination in terms of economy and ecology, but is also waterproof. With its radio-controlled automatic time adjustment feature, I always know exactly what time it is, regardless of where I am.

My watch is a phenomenon, it tells of a history.... that has only just begun."

"My G-Shock is tough. It's fantastic as I don't need to worry about my watch when I'm skating. Any other watch would have broken a long time ago. Thanks to its design and the different models, I can switch between the old school look and the sport look but still remain true to my style. My watch is a phenomenon, it tells of a history.... that has only just begun."