A new collaboration model with The Hundreds, a lifestyle brand out of Los Angeles.
This is the third collaboration model commemorating 35 years of G-SHOCK, and it also commemorates 15 years for The Hundreds. While replicating the form of the very first G-SHOCK, the new model is meticulously crafted in an all-black design featuring a chic matte black bezel and band.
To stand out against the black body, the brand logo is dynamically positioned on the face. In addition, the band features the phrase “Blood, Sweat & Years,” a concept The Hundreds has always highlighted, very fitting especially in this 15th year of the brand. Like the watch itself, the special model comes in painstakingly designed all-black packaging.
Bobby Hundreds (the founder of the Hundreds) had this to say: “Since we aspire to have a timeless brand, in handpicking our collaborators, we seek out partners with classic legacies. Casio G-SHOCK is a heritage player, having maintained relevance through design and quality over generations. When The Hundreds works with G-SHOCK, we're not just making a watch, we are bridging our histories: A timepiece that stands the test of time.”