LOADING
Born at a time when watches were generally considered fragile instruments, G-SHOCK began as the dream of a young engineer, who wanted to create “a watch that doesn’t break, even when dropped.”

That engineer was Kikuo Ibe, CASIO’s head of watch design at the time. Project team tough was formed in 1981 with just three members to realise Ibe’s vision. They began their efforts targeting a “Triple 10” concept: 10-metre dropping shock resistance, 10-bar water resistance and 10-year battery life.

Achieving their target turned out to be unimaginably difficult. Exhausted both physically and mentally after months of hard work, they began to fear that the project was approaching a dead-end.

It was just at this time that Ibe observed some children playing in a park. “No impact reaches the interior of a bouncing rubber ball,” he thought. This observation led the team to develop a watch with a hollow structure with the module suspended inside.

After more than 200 experimental prototypes had been produced, a shock-resistant structure was achieved. The first G-SHOCK, the DW5000, was launched in 1983 some two years after the start of development. G-SHOCK has followed a path of unique evolution ever since, while continuing to retain this basic inherited structure.

To remain unchanged. To remain invincible.

Today as G-SHOCK prepares to celebrate its 30th anniversary, the tough, fiery spirit ignited by Ibe’s passion burns on, blazing even higher.




  • DW-5000C

    1983

    DW-5000C

    First G-Shock Model
  • AW-500

    1989

    AW-500

    Analogue/Digital model realising a shock resistant structure
  • DW-5900

    1992

    DW-5900

    1st Strong resin digital G-Shock
  • DW-6300

    1993

    DW-6300

    First genuine diver's G-Shock meeting with 200m water resistance
  • DW-001

    1994

    DW-001

    First model based on the new capsule tough concept
  • DW-8400

    1995

    DW-8400

    Model with dust/mud-resistant specs
  • DW-5600E

    1996

    DW-5600E

    1st EL Back light 5600
  • DW-9100BJ

    1997

    DW-9100BJ

    Model with auto light switch and twin sensors
  • MT-G GC-2000

    1999

    MT-G GC-2000

    Advanced design combining metal with resin
  • GW-200

    2001

    GW-200

    Model equipped with a solar panel that generates power from sun light
  • GW-300

    2002

    GW-300

    1st Tough solar battery & radio controlled watch
  • AWG-500

    2005

    AWG-500

    Analogue with though solar & radio controlled timing
  • GW-9000

    2006

    GW-9000

    1st Mudman from Master of G
  • MRG-8000

    2007

    MRG-8000

    1st resin & titanium combination watch with dlc coating
  • GW-9200

    2008

    GW-9200

    1st Multi-Band 6 radio controlled, altimeter/barometer & temperature sensor equipped model
  • GWF-1000

    2009

    GWF-1000

    1st Multi-Band 6 Radio controlled & tough solar battery Frogman from Master of G
  • GW-3000

    2010

    GW-3000

    1st Gravitational Force resistant watch (15G)
  • MTG-1200

    2011

    MTG-1200

    1st Full Analog, Multi-Band 6 radio controlled & tough solar battery G-Shock
  • GB-6900

    2012

    GB-6900

    Bluetooth Equipped

As impressive as ever, G-SHOCK watches remain unbeatable when it comes to style and toughness. Even the first G-SHOCK was said to be indestructible. Watch the video clips on the evolution of G-SHOCK and see how the watches have evolved over the past 30 years in terms of toughness, design, functionality and technology.

Challenge the Limits 2012
EVOLUTION OF G-SHOCK - STRUCTURE
EVOLUTION OF G-SHOCK - DESIGN & MATERIAL
EVOLUTION OF G-SHOCK - FUNCTION
EVOLUTION OF G-SHOCK - PERFORMANCE


G-Sessions

G-SHOCK is commemorating 30 years of innovation with a Pan-European G-Sessions campaign, a search for extraordinary individuals or groups who will come together through their creative disciplines to evoke G-SHOCK’S SPIRIT OF TOUGHNESS.
More